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A cost-effective and feasible alternative to owning a car.

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My Role

This car-sharing app makes it easier to rent cars for brief periods of time by enabling users to easily find, reserve, and unlock cars, often on a pay-as-you-go basis, and promotes a flexible and affordable alternatives for car ownership.

I carried out the entire research and design process on my own, from gathering user data to discovering the main pain points to producing wireframes and prototypes.

Overview

Problem Statement

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Nowadays, it's highly unlikely to purchase a car, and even if we could, additional costs like insurance, upkeep, and fuel would pile up. As a result, it ultimately causes more pollution and congestion.

Solution

With the use of this app, you can choose and get a variety of vehicles that are more reasonable than buying a standard car because you only pay for the time and distance you drive it, cutting out costs for insurance, maintenance, and fuel. Additionally, it makes it simple to access cars by enabling you to reserve and unlock a car using your smartphone, making it ideal for impromptu journeys that can minimize greenhouse gas emissions, ease traffic congestion, and promote a more sustainable environment.

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The scope of work

Discover

User research

Problem statement

Design strategy

Define

Persona

User journey

Map

Ideate

Userflow

Brainstorming

Paper prototyping

Design

Wireframe

Visual Design

Prototype

Test

Usability Test

User Research

Qualitative Research

I interviewed three to four people to better understand the demands of the folks I'm working for. According to research, a key user segment believes the app may be extremely beneficial for them and wants it to save them time and money.

Here are the questions that I asked to both car-owning and non-car-owning users:

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Do you own a car, and if so, how frequently do you drive?
Do you intend to purchase a new vehicle?
How much do you shell out on your car each year?
What benefits come with having a car?
Will you planning to use the car-sharing app as a substitute? 

Design Strategy

I was able to determine the target market's demands and goals from the observations I made throughout the user interview.

Who?

People who don't have the money to purchase a new car or who have a small car and need a bigger one can benefit from this app.

What?

You can use this app to get a car wherever you are and save cash as well as time. You can get the car you want delivered right to your door by using the driveaway app.

When?

This app can assist you deal with the situation if you suddenly decide to go but don't have access to your car at the time or dont have one.

Where?

Wherever your destination may be, you can use the car that is just a click away if you unexpectedly find yourself in need of one.

Why?

Because doing so will enable you to visit places that instantly come to mind at random, regardless of your circumstances, and will not only bring you smile but also improve the environment by lessening pollution.

Persona

I developed these personas to put myself in a user's shoes in an effort to better understand their desires and frustrations.

😤 Frustrations
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Age:             22

Location:      Pune

Occupation: Student

Status:         Single

Ankita

  • Able to afford a car on weekends.

  • Wide range of car choices.

  • No Depreciation worry

😀 Goals
  • Cant afford to buy a car as a student.

  • Lack of vehicle information while renting.

  • Spending excessive sums on taxis

Ankita attends college during the week; on the weekends, she prefers to take road trips and hang out with friends. She enjoys bringing her dog along as well.

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😤 Frustrations
  • Planning and arranging transportation becomes increasingly difficult.

  • Lack of vehicle variety.

  • Individuals' transportation alternatives may be limited.

😀 Goals
  • Owns a sedan but needs an off-road car to travel on hills.

  • No Ownership Hassles

  • Needs a simple user interface 

  • No insurance, fuel expenses

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"

Sheik

Sheik works as a software developer. He prefers occasionally going to the movies and takes his family out every weekend. He cherishes time spent with his family.

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Age:             42

Location:      Mumbai

Occupation: Software developer

Status:         Married

User journey map

I created a user journey map outlining all of the stages a user will encounter when using this app, interacted with some locals, and learned about their reactions.

User Actions

Sign in/Login

Very Happy

Neutral

Upset

Oppurtunities

Uploading documents/
proofs

Picking a car & viewing its features

Payment

Map to the destination and trip history

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Giving alternate login options

Using the saved payment method to minimize  time spent

Making an easy way to upload and change the documents

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Userflow

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Brainstorming

I am trying to come up with unique solutions to various issues utilizing all the input I have gathered from users of diverse backgrounds.

Paper prototyping

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To illustrate the app's layout and navigations to the user and see whether they actually make use of them, I did some random sketching.

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Wavy Abstract Background

Digital Wireframes

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Visual Design

I chose yellow as the primary color since it is instantly recognized by users and was designed with a wide range of people in consideration.

Typography

Aa

Poppins

Semibold

Regular

Bold

Colors

#F1CD4F

#000000

#F5F2F2

Final Screens

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Onboarding screens

You can find out about the upside and necessary of using this car-sharing app on these onboarding pages.

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Login/Sign Up

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Documents

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The user must agree to the terms and conditions and receive notifications in order to get ongoing updates while taking privacy and security into consideration. Prior to acquiring a car, the license need to be provided.

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Homescreen

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To make the UI simpler to use, cars are categorized according to their type and your recently booked cars, and cars that are near you.

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Car Description

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Once you've decided on a car, you have to pick the dates then finish the booking.

Here you get to see the reviews and the owner details, with whom you can chat or call.

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Payment

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You can pay using saved payments or enter your debit or credit card information and pay.

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Booking Confirmation

Prior to booking confirmation, you can examine the booking information and enter the location where you want the car delivered.

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The car will be tracked in real time, and you will be able to see how much time it will take to be delivered. One of the most vital advantages is that you only need one click to unlock and start the car.

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You can see the path to your destination on the map, and it also shows you the fuel level, distance, and total time of the trip.

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When you arrive at your locations, the details of your travel will be displayed. You can also upload bills and give feedback to help enhance the experience.

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Maps and ratings

Simply click on the new drop-off location to begin the next trip.

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Chats

Through the chats, you may directly connect with the car owners and clarify any queries you have.

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Saved and Settings

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The saved cars feature might make it simple to book cars in the future.

Users may customize their experience and change privacy and security options through this settings menu, enhancing user control and satisfaction.

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Usability Test

By car-sharing app I have implemented easy onboarding, secure license validation, and transparent terms. Simplified car discovery, real-time tracking, and one-click unlocking make bookings seamless. Personalized settings and owner communication boost user control. It provides a flexible, affordable alternative to car ownership with continuous feedback for improvement.

Next Steps

After this, I will be gathering user feedback to identify pain points, iterate on UI/UX improvements, and optimize the app for enhanced user engagement. I will also explore integrating additional features like car availability predictions and loyalty rewards to further elevate the experience.

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